Having lived in London a number of years, I knew where I wanted to stay for a few days when showing my kids the city. Fitzrovia is very central (near Kings Cross and Euston train stations; couple of blocks to Oxford St), but is somewhat quieter and off the touristy path. Tons of great cafes, pubs and restaurants nearby. The hotel is modern, hip, and lush from the foyer, bars, courtyard to the space-design elevators and rooms; the gym and spa has everything the heart may desire. My teenage daughters loved the fact that when we pulled in on an evening, the bar off the foyer was a happening place with a DJ playing. Rooms are spacious and well designed, with a super-comfy bed in the middle; the bathroom is lush. My biggest regret was that after one night I had to go on an unforeseen business trip, which meant that my stay at the Sanderson was cut short. The rest of the family enjoyed the hotel a couple of days more, but alas I will have to wait until my next trip to London to make use of all the Sanderson has to offer.